Week 15- What Color is Your Parachute

 Throughout the course reading this book has guided me and the last section oft he book is about finding your mission in life. We all wonder what our true purpose in life is and some of us think we know but others are so unsure have the time.


In this section Richard Bolles mentions that for a lot of us we want to do more then just go to work and then come home from work that their has to be more of a purpose for us than that. This brings in the word mission which is defined as task or responsibility that an individual is set or destined to do.


Finding your mission according to Bolles is is in three steps. 1. Is to seek to stand hour by hour in the conscious presence of God, the One from whom your mission derived and to share with everyone on Earth. 2. To do what you can by taking it day by day, step by step and believing God is with you. 3. using the talent that you were given on Earth.



The goal is to find a job that allows you to say I feel like I have done more in life then just going to work everyday and that maybe I made a difference but either way this what my purpose in this life was.

Week 14- What Color is Your Parachute

This next chapter is really important to me it's about starting your own business. This is the chapter I can relate to the most because that is exactly what I want to do one day.

Now some of us get lucky in life and know exactly what we want do and some of us don't for those that don't but know they want to be their own boss Richard Bolles chapter 12 has some advice for you. First he tells us to write your ideas down, create your resume, and write down what you love to do and what you can do. Next is to read the research you find on starting your own business. Explore is interviewing people that have started their own business and figure out what worked with theirs and what didn't. Last is to get feedback asking if your cut out for this and speaking to people you know about your idea and seeing what their response is.



Bolles ends the chapter with saying that their are a bit of uncertainties with starting anything new but if you keep three things in mind everything will be good.

1. There's always risk but the goal for everyone is to try and avoid that risk.
2. Talking to others that have already done what you want to do will help you.
3. Have a plan B just in case what you want to do doesn't play out.

Week 13- What Color is Your Parachute

Throughout Richard Bolles book he has given us many different pieces of advice in terms of finding a job, what the job seekers look for, etc. Now in this chapter he talks about how to choose or even change career choices. He breaks it up into five different ways.


The first way is by using the internet and being able to categorize the career you are looking for whether its by industry, largest number of openings, etc. Then once you have selected that it allows you to narrow down your search. The internet is a good way to help with career selection.


The second way is Tests or assessments. The thing about this way is that the tests aren't always accurate based on six things Bolles mentions about test 1. You are absolutely unique which means no test can measure you. 2. Don't try to figure out ahead of time what you want the results of the test to be. 3. Be looking for clues and suggestions and not a for sure answer. 4. Take more than one test. 5.  Broaden first then narrow down later. 6. There will always be mixed reviews about tests. So tests can be good but often don't read to much into the test.

The third way is to use the flower exercise which is organizing who you are and then putting your five favorite skills and three favorite fields of knowledge. Throughout the process you may be able to combine your favorite fields with one career. Once you find one then you start talking to those experts in those careers and see if you like it.

The fourth way changing career in two steps. Bolles in his chapter uses the words Difficult path which is changing both your field and title at the same time. In this chapter and with this way it's better to change one because then you can show prior experience instead of changing both at a time.


The fifth way is finding out what the job-market will need and what is going to be upcoming in the years to come.

To wrap up there are many ways to go about finding a career these are just some of the ways to think about.

Extra Credit 2- AI Impact on Business Jobs

Business is  a fast moving idea and in this day in age so many college students are getting a degree in business (me being one of them). Many of us that are in the business field dream of owning or running or even starting our own business but now we often wonder with this new idea of Artificial Intelligence will that be changing the way business operates. Todd Kelsey article Artificial Intelligence Impact on Business Jobs gives us a little insight by using the four sample areas  accounting/finance, Marketing/Analytics, Entrepreneurship, and Human Resources.


Let's start with accounting/finance so when we think of these two areas the first thing that comes to mind is numbers and checks and balances. So one would conclude that maybe Artificial Intelligence would not necessarily have a negative impact on this area of business in terms of jobs. Todd Kelsey article states "Employment of accountants and auditors is projected to grow 11 percent from 2014 to 2024, faster than the average for all occupations. In general, employment growth of accountants and auditors is expected to be closely tied to the health of the overall economy"(Kelsey.2017). See this looks good but as mentioned doesn't consider AI so maybe it will effect this area of jobs. An example that is mentioned in the article is Global firms have developed a software that creates less work for an accountant and auditor to prevent repetitive tasks. In the end AI is going to affect the accounting/ finance job area but how drastically and positively or negatively we will just have to wait and see.

Next is business analytics which is big in the artificial intelligence but in a good way based on the article.  That means that a lot of the jobs in these two areas are looking for that knowledge on AI and automation. "For example, in LinkedIn's list of top skills to get people hired for 2017, among the very top ten include statistical analysis and Data Mining, and Data Presentation"(Kelsey.2017). For those individuals that are in this field it's important to educate yourselves on Artificial intelligence and automation to get yourself ready for the jobs to come.


Entrepreneurship is a growing field and the goal is to create jobs and opportunities for individuals. What I found interesting in this article regarding entrepreneurship is "A survey from Bentley University suggests that millennials sense that career success will require them to be more nimble, independent and entrepreneurial than past generations. Only 13% of survey respondents said their career goal involves climbing the corporate ladder to become a CEO or president. By contrast, almost two-thirds(67%) of said their goal involves starting their own business"(Kelsey.2017). I found this to be very interesting because this couldn't be more accurate because so many millennials have realized that what will make them the most happy and successful is if they are their own boss running their own business.

The last area is Human resources is the short point is that some areas of human resources may require automation while some areas may not so it's just better to be educated so that those in that area are ready for which ever job comes their way.

At the end of it all four areas will be affected with artificial intelligence and it's best to learn now.

https://www.linkedin.com/pulse/artificial-intelligence-impact-business-jobs-todd-kelsey

Extra Credit Blog-Surfing the Tsunami AI

At the beginning of the class Artificial intelligence was mentioned by Professor Todd Kelsey but it wasn't til seeing his research that we all knew that it was something that we all need to consider and take seriously. In his article Surfing the Tsunami he talks about three different perspectives.  The first perspective is to Adapt meaning that AI is coming and its better to learn more about it now and be aware of the direction that it is heading. The next perspective is Adopt which means to start incorporating the AI tools and platforms so that when it comes to it one is able to manage AI. The last perspective is Adept which means getting directly involved in AI and learning the coding and how everything works.

AI at this point is moving drastically and it's going to come quicker than expected. In the introduction for his book Todd Kelsey is mentioning how AI  is heading in the direction of many job loss for the next 5 years or so. This is a strong assumption to make because that is what the people  fear is that eventually robots will be taking over peoples jobs. What  I like about this article is the example that is used which is "For example, for a publicly-traded company, when profits are falling and there is pressure to cut expenses to maintain profitability, a company may hide behind the amoral rationale of duty to shareholders, and make whatever decision benefits the shareholders and the stock price". This is so true because then what happens is people end up getting laid off which then increases the stocks. At the end of the day the company has to be worried about the people and society while maintaining their bottom line.



Another valid point that is made in this article is that if in fact AI is going to create job losses there is really nothing we are going to be able to do about it so we almost just have to roll with it and be  to date with our information on it to prepare ourselves. The key takeaway is at some point or another a industry will under go changes of some sort and employees and employers adapt, adopt, and adept those changes and that's what the goal of this article was in my opinion.


For more information on this article check out the link below

http://www.tsunami.ai/introduction

Week 12- How to use social Network to boost your career?

So we all have social media networks and make connections but are those connections for personal reasons or not.  Social media is important but did we ever wonder about using our social media networks for job searching.

Allison Doyle article using social network to boost your career talks about social media searching which is using social media networks such as LinkedIn or Facebook for a job opportunities. Using these social media networks as job opportunities allows you to get a feel for the company and be able to check out the job right then and there and fill out the application instead of seeing the job post and then going into to fill out the application. Also by  seeking opportunities on social media networks it allows the job recruiters to see who you are.


Allison Doyle talks about how employer recruits use social media. She states more and more employers have been expanding their hiring procedures to incorporate social networking sites. hiring managers and recruiters use social media to source candidates, to post jobs, and to accept job applications(Doyle.2017). This is key because so much is being done online now and as mentioned already this gives us the employer a chance to dive in deeper on who you really are and how you would fit into their company.

Social media networks are great for the personal aspect of staying connected with your friends but keep in mind  of the job postings and that recruiters may be noticing what is being posted on your networks.

https://www.thebalance.com/how-to-use-social-networking-to-boost-your-career-2062607

Week 12- What Color is Your Parachute- How to deal with Any Handicaps you have?

Do you ever wonder what went wrong, why didn't I get the job or the interview? The reality of it is that your not alone everyone feels like that at some point in their life. Richard Bolles chapter is here to tell us that everyone is handicapped in some way and tells us to not think of all the reasons of why an employer wouldn't hire you but why they would be lucky to get you.

In chapter 10 Bolles mentions dream killers which are certain disabilities that knock down your dreams and he gives examples that show how to get around those dream killers. The example that stands out is "One career counselor was working with a young adult who was dying to be a commerical airplane pilot. The killer: his eyesight was too poor to be a pilot. Well, there was a clue as to where to go from there. It was the way our would-be pilot talked about planes. The counselor sent him to the airport to right down all the other occupations you can do their beside being a pilot and when he came back he told said he loved the idea of making the seats that they put inside new airplanes and now he still works in the airline industry"(Bolles.Chp10.2018). Don't be discouraged theirs ways around the dream killers.


Now this topic has been a upcoming issue with the prejudices of employers Bolles mentions 7 but I will talk about the first three 1. Is out of work too long.  This is not hiring you because you have been out of work for a year or more. 2. Is racial, religious, or sexual stereotypes being prejudiced against blacks, Muslims, Mexicans, or Asians, gays, transgender. The anti-discrimination laws won't stop them they will find a way around them. 3. Age this is the big one because alot of the baby boomers are starting to reach the retirement years but those of that age will get hired if they show the energy and positive attitude and don't show their age so to speak.

The biggest handicap is shyness so John crystal came up with a method called the PIE method which stands for Pleasure, Information Interviewing and Employment to get familiar with P which is pleasure is to get comfortable first talking to family and friends about a topic that interests you then your able to go from their and start it out with relating it to the job process.

Week 11- Social Media Digital Advertising

In 2017 it's no surprise that the way marketing is being done is through the Internet or some form of digital ad.  Christina Newberry article gives us some information that is of no surprise to us. "An anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020"(Newberry.2016). Wow those are some big numbers but that's how fast this digital advertising is going.

So now that we got some statistics to show how serious this concept is lets talk about the top social media platforms that produce the most digital advertising which are Facebook and Twitter at the top. As we talked about in class social media ads are any paid content that an individual post to a social media network.

The new one is Hoot suite which has been using ads since 2012. The CEO Ryan Holmes laid out six ways to use social media ads to grow your business according to Christina Newberry article. Number 1 is to use free social media to beta-test your paid social ads this means using the content that you already post that is free and keep track of the responses that your receiving from those. Number 2 is to take advantage of targeting features which means targeting one group on one social media network and another group on another social media network.

Number 3 is rotate ads frequently that way your not losing business by repeating the same ads or messages over and over again which is what Hoot suite does a good job of allowing you to do. Number 4 use small samples to test the text and images used in your ads this is good because if you use a small audience and get feedback on several ads then your able to select which one to run with a bigger audience. Number 5 is understand how ads are sold in different networks this is key in knowing who's looking and if its a benefit to be paying or not.. Lastly number 6 is is to design ads with mobile in mind so that the user can access it on their mobile devices.

https://blog.hootsuite.com/social-media-advertising/

Week 11- What Color is Your Parachute

So we created a flower diagram with the seven petals but now your still confused well you have to start by figuring out what career or jobs the flower points you towards. Richard Bolle in chapter 9 starts by suggesting selecting your favorite from each petal knowledge's and skills and then show them to friends and family to see what kind of jobs they come up with based on what you give them. Then jot down everything they said then take that into consideration.


Second this chapter suggests trying on jobs before pursuing them. Start by thinking of these questions when asking people in the career or job that may interest you. "How did you get into this work?", "What do you like most about it?", "What do you like least about it?", And, "Where else could I find people who do this kind of work?"


Third, once you have narrowed it down then you need to find the organizations that have those jobs. This includes places that employ part-time, full-time, temporary workers, one project at a time, volunteers, startups, non-profit.

Fourth, find names of places that may interest you. Bolles says "successful job-hunt you should choose places based on your interest in them, and not wait for them to open up for vacancy".(Bolles.2018). This shows that your eager and then it also allows for keeping your options open.


Fifth this is key which is learning about the place before approaching them or looking for a job. Do research on the organization about what kind of work they do,style of working, and goals they are trying to achieve.

Last note it's all about how you interact with people and who you know. Bolles states " research has revealed that in general the more of a social life you have, the more people you know, the more time spend with people outside of work, the more likely you are to find a job"(Bolles.2018.).
Don't be afraid to go out and have fun and met people you never know what will come of it.

Bolles, Richard N."Chapter 9: You get to choose where you work". What Color is Your Parachute,  18th ed. Ten Speed Press, 2018, pp.199-215.

Week 10- What Color is Your Parachute

Chapter 8 is self-inventory Part 2 Richard Bolles talks about the flower exercise which includes seven petals and the center. The petals consist of people, workplace, skills, purpose, knowledge's, salary, and geography. Now lets talk about each petal individual.

1. You and People: This is describing who you are based on the kinds of people you can work with or help.

2. You and a Workplace: This is terms of your favorite workplace, or working conditions, indoors, outdoors, small or large.

3. You and Skills: Describe who you are in what you can do and your favorite transferable skills.

4. You and Your Purpose of Life: This is describing your goals or sense of mission in life.

5. You and the Knowledge You already have: By describing what you already know and what your interests.

6. You and Salary/ Responsibility: Preferred salary and level of responsibility, whether working by yourself, or with a team member.

7. You and Geography: Preferred surroundings such as warm/cold, north/south, mountains/coast, urban/suburban.

Bolles then walks us through each petal and then shows an example of Rich Feller Flower diagram. Rich Fuller learned from my flower the importance of "Being good at what matters to oneself and its relationship to opportunity. Personal clarity and responsibility for designing "possible selves""(Bolles.2018). This is very important to understand yes the employer decides on hiring you but you can help them with their decision by understanding who you and what you want and what you can bring to the table.

Bolles, Richard N. "Chapter 8: Self-Inventory Part 2". What Color is Your Parachute",  18th ed. Ten Speed Press, 2018, pp. 125-197.

Week 10 10/31- Ad Campaign

In class on 10/31 we learned how to set up a Facebook Ad Campaign for our Facebook page. Right now my Facebook page is just to post my blogs on for this class but it will eventually be used in the future for my business.

The ad that I created was to get more engagement on my Facebook page. So what I did was went into my personal Facebook logged in and then went into create ad. Once I was in there I was taken to a page asking me what my objective for my ad was whether brand awareness or reach.

Then once you select awareness and engagement it allows you to customize your audience whether you want a certain age group, location of people, etc.  Then after you customized your audience it allows you to then budget and schedule your ad. For the class we just used a budget of $25.00 and scheduled it for a week prior to making the ad. Then once you have created your ad it gives you the option to make it active or keep it inactive til your ready to release it.




Ad Campaign is very important and helpful to get your Facebook Page out there and allow other people the chance to see it. Below is my ad campaign I have choose to not active it at this time.

Week 9- What Color is Your Parachute

 Chapter 7: Self Inventory, Part 1 talks about why knowing who you are and what you can do is key to helping you get a job. Richard Bolles has seven answers to why this works so well. 1. By doing this homework on yourself, you learn to describe yourself in at least six different ways, and therefor you can approach multiple job-markets. 2. By doing this homework on yourself, you can describe in detail exactly what you are looking for. 3. By ending up with a picture of a job that would really excite you, and not just any old job,you will inevitably pour much more time, energy, and determination into your job- search. 4. By doing this homework, you will no longer have to wait to approach companies until they say they have a vacancy. 5. When you are facing, let us say, nineteen other competitors for the job you want- equally experienced, equally skilled- you will stand out above them all,because you an accurately describe to employers exactly what is unique about you, and what you bring to the table that others do not. 6. If you are contemplating a career-change, maybe- after you inventory yourself- you will see definitely what new career or direction you want for your life. 7. Unemployment is an interruption, in most of our lives. And interruptions are opportunities, to pause, to think, to asses where we really want to go with our lives.


Now that we got those out of the way in order to do a self-inventory there's some things that need to be taken into account. First one has to mentally prepare. Preparing is thinking back to the past of previous jobs and what your skills are. Bolle says instead of saying "I'm an accountant you must think instead I am a person who.... has had these experiences"(Bolles.2018). Then once you got that is important to write down everything about yourself and put it on one sheet of paper. After that it's important to prioritize what you want and don't want at your place of work and what skills you will be able to bring. Lastly it is important to figure out what is most important whether its salary, location, the people, the degree of skills or, degree of the job in the field.


In the end its about how you take the self-inventory and it all comes down to where you are in life and what is most important to you. What may be important for you may not be for someone else. That's why it's called the self-inventory and not the We-inventory or the Us-inventory because it's about each individual.

Bolles, Richard N."Chapter 7: Self-Inventory Part 1" What Color is Your Parachute, 18th ed, Ten Speed Press, 2018, pp. 111-123.

Week 8- What Color is Your Parachute

We have all been there searching for a job, thinking that it will never happen. In Richard N. Bolles Chapter 6: What do when Your Job-Hunt Just isn't working starts by mentions three rules of discouraged job hunters 1. Never Give Up 2. Never Give Up 3. Never Give up. This is so accurate because anyone whether it's looking for a job or a date or whatever if it doesn't happen after a certain amount time people get discouraged but they can't give up.

In this book Richard Bolles mentions to approaches the first one is the Traditional Approach which we all known by approaching the companies and just wait but when that doesn't work there is another approach called the Parachute Approach. This approach is all about you and figuring out who you are then finding companies that match you. In the book Bolles has  table of each approach for the Parachute approach one isn't just looking for a job they are looking for a "dream job". Also in this approach your trying to figure out Do I want them? as well as do they want me?


Throughout the rest of the chapter Bolles talks about the Eleven Best and Worst Traditional approaches to Looking for a Job. One of the worse is posting or mailing out your resume to employers. Bolles states "The success rate of resumes is clearly no more than 7%. One study suggested that only 1 out of 1,470 resumes actually resulted in a job. Also posting your resume on the Internet makes it open game for anyone besides just employers. One of the best that is very common today is Asking for job-leads. This method works 33% of the time. This method is asking people close to you or around the community on social media networks if a company is looking for the talent and background that you have. Now these are just a few of the worse and the best approaches for looking for a job but these were the two that stood out the most.



Overall this chapter is to help job-hunters to not give up on the job hunt and to try an approach that maybe focus more on who they are and understand that the perfect resume isn't a complete guarantee of a job.

Bolles, Richard N. "Chapter 6: What to do when your job-hunt Just isn't Working." What Color is Your Parachute,  18th ed, Ten Speed Press. 2018, pp. 99-109

Week 9- Digital Marketing/ eCommerce

Digital Marketing is a new way to do marketing. It allows consumers and buyers to just go on to companies website and buy the products that they want and have it shipped to their house. There are many companies that are incorporating the digital marketing. Amazon is the service that provide these eCommerce companies with the opportunity to sell their products digital. Amazon is online shopping that customers can go to buy electronics, books, computers, etc. An eCommerce company such as  Zing Safety Products noticed a need for industrial safety products ranging from signs to locks and safety supplies. They teamed up with Amazon which is well known to get their products out there. So all a consumer has to do is such Zing Green Products in an Amazon search and their products come up for one to order. This is a great use of digital marketing by using a well-known company to get your company and products out there.


The next digital marketing company is Sage Tree who acts as the mediator so to speak. Sage Tree helps company's that are mostly eCommerce to drive their sales and to increase engagement and conversations that will help in the purchasing process. According to Sage Tree website "eCommerce in 2017 is forecasted  to grow 16% to 462 billion dollars as a channel, but many retailers are growing their categories by greater than 100%. By 2021, online retail is expected to grow to 789 billion"(sagetreellc.com). This is huge because so many people are shopping online and it's often a drawback when a company/ business doesn't offer an online option.Sage Tree helps those companies that are trying to get on the online retail wagon but are struggling a bit. That's where digital marketing comes into play a role for these online retailers.



The way in how a company markets it's products is direct reflection on how well the company will do. Digital Marketing is making it's way because of all the online shopping that is available now. Amazon does a very good job of marketing it's products and giving the customer the right deal and the most affordable deal. Zing Green Products is doing well as well by putting their products on to the Amazon site but also having their own online shopping site as well. That way customers can go to both to find what their looking for or if amazon isn't carrying it they know the company site itself is. Lastly Sage Tree LLC is to create a way for companies to get help on their online companies and be able to be where amazon is today.

Hootsuite- Week 9

Hootsuite is a another way of connecting with social media. It's a place to share, comment and write about social content. It allows you to connect with other social networks such as Facebook, twitter, LinkedIn, Instagram. It allows you to engage with your audience and expand your audience by using keywords when posting something or sharing or commenting on something.


Hootsuite offers courses that available to learn about Hootsuite and their are a number of certifications that can be taken as well. Hootsuite is very easy to maneuver and is highly recommended. For me Hootsuite is good because it allows me to add my post from my Facebook Page and receive additional comments that way.

Hootsuite allows you to access your social network profiles on a stream. Once you have a stream it allows you to then comment and share certain things. This is really good because then all of it is in one spot which makes it easier.


Overall Hootsuite is another way to get your social networks out there and create streams with your other followers and interact with the marketing that is going on in the world. Hootsuite allows you to stay connected and update to date which is the key in social media marketing.

Week 7- What Color is Your Parachute " Let's Talk Salary"

Now just imagine this you went through the whole job process and finally you find something, next you have an interview for that job, the interview goes great, now you have to discuss pay because you have things you need and want so you need some money. In Richard Bolles chapter 5 he gives some secrets for negotiating a salary.

The first secret is to make to sure to never discuss salary until the end of the whole interviewing process at that organization, When (and if) they have decided that they want you.  Now we all know it's very hard to sometimes determine when the interview is coming to an end.  Now this isn't always the case. Bolles mentions that sometimes employers may raise the salary question early on in the interview which gives you three options the first: "Until you've decided you definitely want me, and I've decided I definitely could help you with your tasks or projects her, I feel any discussion of salary is premature. The second response: I'll gladly answer that, but could you first help me understand what this job involves? Then third response: I'm looking for a salary in the range of $35,000 to $45,000 a year. If none of these response are good then their is no negotiating with this employer.

The second secret is the purpose of Salary negotiation is to uncover the most that an employer is willing to pay to get you.  Bolles states" They know, from the beginning of the interview, the top figure they're willing to pay for this position under discussion. But. But. They're hoping they'll be able to get you for less. So they start the bidding( for that is what is) lower than they're ultimately willing to go. And this creates a range(Bolles.2017.pg.87). This is so true that is why one has to negotiate and see if that is a job they actually want or not.

The third secret is never be the first one to mention a Salary figure. This is huge because whoever mentions a salary first usually loses. Bolles says when asked with that question the best response is "well, you created this position, so you must have some figure in mind, and I'd be interested in first hearing what that figure is(Bolles.2017.pg.88). This then allows the employer to hopefully give their highest offer and then you ultimately get the salary you want as well.

The fourth secret/ fifth secret is to do some research on typical salaries for the field and organization before the interview. This is important to allow you not to be stuck when answering the salary questions and be able to show that you have done your homework and if you do get the lower salary at the beginning that when three years comes around you know that you deserve a raise.
Research the range the employer has and then create one for yourself as well. This way once they give there range you can give yours and create an negotiation. Bolles says " And so, when the employer has stated a figure (probably around their lowest- i.e, $36,500), you will be ready to respond with something along the lines: I understand, of course,the constraints under which all organizations are operating these days, but I am confident that my productivity is going to be such, that will justify a salary- and her you mention your range"(Bolles.2017. pg.95). Then the process starts on whether they take it or bring another range back at you.

Sixth secret is knowing how to bring the salary negotiation to a close. Get everything in writing that way the employer can't turn it back on you saying they didn't say that. Overall these secrets are very crucial for job hunters.

Week 6- What Color is Your Parachute

So in previous posts we have discussed the job hunting process but what we didn't mention is throughout that process at some point an interview is going to arise  So in chapter 4 Richard Bolles gives us job hunters some tips for interviewing for a job.


There are three types of interviews the first and most common that we don't even think of as interview is for fun or practice. These interviews are your discussing something that your passionate about with people in other words this is basically called a conversation very informal. The next one is interviewing for information this is if your conducting research on a topic and your wanting to get first hand experiences to put into your paper or your project this are aslo called conversations as well but a little more formal. Then the last one is interviews for a job and your interviewing with an employer who will either be giving you a job or not.  These are not called conversations and are meant to be very formal.

Now that we got the types out the way lets talk about some tips that are mentioned in this chapter. The first tip that is important when interviewing for a job is a lot like dating. Bolles states" this conversation is two people attempting to decide if you both want to "try going steady". (Or maybe its you plus six or nine others,depending on how many from the employer's team are sitting in, on the interview.).(Bolles.2017.pg.57) This is so true because whether their responsible for hiring you or not we also get to decide if we want to work their as well once were interviewed.


The next tip that is very crucial is during the interview(s), determine to observe "the 50-50 rule."  Bolles states "studies have revealed that, in general the people who get hired are those who mix speaking and listening fifty-fifty in the interview(s). This is very accurate because employers want employees that are able to talk but then are also able to listen and understand the needs of the organization.



The final tip I will mention is that It's the small things that  are the killers, in a job interview.  Bolles calls 5 points the mosquitoes the first is: your appearance and personal  habits those that are clean and fresh are more likely to get the job. Second: Nervous mannerisms of not making eye contact, fidgeting with your hands or cracking your knuckles. Third: lack of self-confidence speaking soft or loud, hesitating when answering questions, downplaying achievements. Fourth: Consideration you show towards other people you don't thank your interviewer when leaving, you show lack of courtesy to receptionist, secretary, or server. Fifth: Values signs of laziness,  lack of motivation, whether you smoke or don't smoke, lack of enthusiasm for this organization and what it is trying to do.

Overall all these tips are very important when interviewing for a job. The key takeaways from Richard Bolles chapter 4 is to remember interviewing for a job is like having conversation that is more formal than going on  a date. Also another key is to not  do all the talking but not have the interviewer do all the talking either. Then to make sure you respect the people around you, are fresh and clean, and  have value in the establishment your interviewing for.

Week 7- Social Analytics: Facebook Insights

The page Job life is to help people find a job. So far I believe that the Job life page is doing a very good job. The demographic for the page is pretty close in terms of women and men with women having about 54% and men having about 46% which is quite interesting. The age group that is most dominating is age group 25-34 which is the age group that is most likely searching for a job right now. I found it quite interesting that most of the fans come from South Africa and speak English.

The job life page doesn't really have very many likes but most of the posts have been reached by over hundred people or more. Which is interesting because Facebook is boosting the post or the page which is getting the word out their for the page and the posts themselves.



In the last week the page likes, page followers, and the page reach have all gone down. This means that new people are not engaging in the page. This can get changed by introducing new ways of getting your point out there. For example putting a video out there of the job world and how it's changing will often gear in a different group that will bring the page likes, page followers, and page reach to go up again.



Overall job life page is really good and it's continuing to grow. Some changes I would make would be to ask the followers what kind of jobs they are looking for and gear the posts to fit more of their needs knowing that the demographic is mostly women focus on that and then knowing that most of the fans are from South Africa focusing on those major demographics will help to improve the page and get the results they are looking for. The page does a very good job of engaging the post it just maybe needs to change some things around to bring in new people but also keep the people that the page already has.

Week 6- Social Mention Women Reporting in the NFL

Cam Newton is a quarterback for the Carolina Panthers  for Sunday game against the Detroit Lions he was interviewed by the female reporter Jourdan Rodrigue from the Carolina Observer. Jourdan Rodrigue asked Cam Newton valid questions pertaining to the game. The conversation went as so Jourdan Rodrigue asked " I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of these routes and getting those extra yards. Does that give you a little bit of an enjoyment to see him kind of truck people?" Cam Newton response is " It's funny to hear a female talk about routes.. But [Funchess] has come along.This is a big game for him because of him being from Detroit. I know that he wants this extremely bad. Now this is not the first time that Cam Newton has been disrespectful towards female reporters.

Whether we agree with Cam Newton or not Jourdan Rodrigue felt she was belittled by Cam Newton and that he was disrespecting her when she was doing her job. It is no longer uncommon that there are female reporters that are reporting about sports or even in fact interviewing those players. A lot of comments that were made about this issue were pretty even in agreeing with Cam Newton in fact being sexist towards the reporter but then other comments felt that Cam Newton was just surprised and made the comment in a playful way.

Scott Fowler a columnist for the Carolina Observer talks about the follow up conversation that Jourdan and Cam had."She asked him if he in fact really thinks a female couldn't understand routes. His response was "Newton said she wasn't really seeing specific routes when watching the game, she was just seeing if somebody was open. She argued that he didn't know what she saw nor how hard she had studied football, and that maybe the two of them needed to have a deeper conversation." The Carolina Panthers organization addressed the issue stating that they were aware the two had a follow up conversation and that what is left for the quarterback is in fact an apology, which never happened. the big surprise was that the NFL organization as a whole made a bold statement regarding the issue by stating " The comments are just plain wrong and disrespectful to the exceptional female reporters and all journalists who cover the league", NFL spokesman Brian McCarthy said to the observer. "They do not reflect the thinking of the league." Then Brian McCarthy adds' Let me just add this: I've been covering the Panthers for the past 23 seasons, and Rodrigue knows more about the subtle intricacies of football than i do. For instance: I sort of know what wide receiver's "route tree" is. Rodrigue knows exactly what a route tree is and can diagram one for you.

The changes that can be made regarding this issues is that are in fact in 2017 women understand the game of football some even better than men. Cam Newton should have used a better choice of words when expressing  what he was trying to say. Positively this issue has gotten the public eye to see what knowledge women can bring into the sport casting industry.

For more information check 

http://www.nfl.com/news/story/0ap3000000856806/article/cam-funny-to-hear-a-female-talk-about-routesout the links.

http://www.charlotteobserver.com/sports/spt-columns-blogs/scott-fowler/article177107336.html

Week 5-Has the Job-Hunt Changed or not- What Color is Your Parachute

In the first two chapters of "What Color is Your Parachute" talks about how the surface behavior of job-hunting is changing for example Richard Bolles  states when "new technology arises- think computers, think internet, think smartphone, think digital resumes,think the Internet of things- job-hunting alters. On the surface"(Bolles.2018).  This is very true but then in Chapter 3 he starts by mentioning that even though all those things with the job-hunt are changing doesn't mean the essence of job-hunting it self is changing. Bolles states "job-hunting is not a science; it is an art. Some job-hunters know instinctively how to do it; in some cases, they were born knowing how to do it. Others of us sometimes have a harder time with it"(Bolles.2018). This is so true but in this day and age with all the changes and such there are so many resources to help those that are in fact struggling with the job search and get them on track. Final thoughts from this chapter 3 are that job-hunting is something that one has to take the time to do. If the methods or steps one is  taking aren't working something has to change because their are jobs out there for everyone.


In an article by Lydia Dishman "How You'll Search for  A Job in 2017" talks about the trends that are occurring in the job search which ties into What Color is Your Parachute as well that it's not necessarily the idea of job searching that's changing but it's how were going about the job search that is changing. Lydia states " According to LinkedIn report, 85% of people- known in HR parlance as "passive job seekers"- are employed and satisfied with their position. Yet nearly half (45%0 say they'd be willing to talk to a recruiter about a potential opportunity"(Dishman.2017). In 2017 that couldn't be more accurate because people want to be well rounded individuals and be able to bring many different skills to a company in order to be successful in the future.


Next the article dives into Assessments such as cognitive and/or behavioral assessments. According to the Society for Industrial and Organizational Psychology, 13% of U.S employers utilize personality assessments"(Dishman.2017). This is one of the changes that I believe Bolles was referring to because this isn't something that is really changing the essence of the job-hunting but it's changing the way the job-hunting is going, because often the individual that doesn't want to take the cognitive or behavioral assessment may not be qualified for the job in hand.

Closing thoughts changes are occurring no doubt about it but the essence of job-hunting is still the same but new ways of doing it are coming into place. Also Lydia makes a valid point to focus more on social media to fill job positions. Everywhere we go social media follows.

https://www.fastcompany.com/3066700/how-youll-search-for-a-job-in-2017