Week 9- Digital Marketing/ eCommerce

Digital Marketing is a new way to do marketing. It allows consumers and buyers to just go on to companies website and buy the products that they want and have it shipped to their house. There are many companies that are incorporating the digital marketing. Amazon is the service that provide these eCommerce companies with the opportunity to sell their products digital. Amazon is online shopping that customers can go to buy electronics, books, computers, etc. An eCommerce company such as  Zing Safety Products noticed a need for industrial safety products ranging from signs to locks and safety supplies. They teamed up with Amazon which is well known to get their products out there. So all a consumer has to do is such Zing Green Products in an Amazon search and their products come up for one to order. This is a great use of digital marketing by using a well-known company to get your company and products out there.


The next digital marketing company is Sage Tree who acts as the mediator so to speak. Sage Tree helps company's that are mostly eCommerce to drive their sales and to increase engagement and conversations that will help in the purchasing process. According to Sage Tree website "eCommerce in 2017 is forecasted  to grow 16% to 462 billion dollars as a channel, but many retailers are growing their categories by greater than 100%. By 2021, online retail is expected to grow to 789 billion"(sagetreellc.com). This is huge because so many people are shopping online and it's often a drawback when a company/ business doesn't offer an online option.Sage Tree helps those companies that are trying to get on the online retail wagon but are struggling a bit. That's where digital marketing comes into play a role for these online retailers.



The way in how a company markets it's products is direct reflection on how well the company will do. Digital Marketing is making it's way because of all the online shopping that is available now. Amazon does a very good job of marketing it's products and giving the customer the right deal and the most affordable deal. Zing Green Products is doing well as well by putting their products on to the Amazon site but also having their own online shopping site as well. That way customers can go to both to find what their looking for or if amazon isn't carrying it they know the company site itself is. Lastly Sage Tree LLC is to create a way for companies to get help on their online companies and be able to be where amazon is today.