Week 11- Social Media Digital Advertising

In 2017 it's no surprise that the way marketing is being done is through the Internet or some form of digital ad.  Christina Newberry article gives us some information that is of no surprise to us. "An anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020"(Newberry.2016). Wow those are some big numbers but that's how fast this digital advertising is going.

So now that we got some statistics to show how serious this concept is lets talk about the top social media platforms that produce the most digital advertising which are Facebook and Twitter at the top. As we talked about in class social media ads are any paid content that an individual post to a social media network.

The new one is Hoot suite which has been using ads since 2012. The CEO Ryan Holmes laid out six ways to use social media ads to grow your business according to Christina Newberry article. Number 1 is to use free social media to beta-test your paid social ads this means using the content that you already post that is free and keep track of the responses that your receiving from those. Number 2 is to take advantage of targeting features which means targeting one group on one social media network and another group on another social media network.

Number 3 is rotate ads frequently that way your not losing business by repeating the same ads or messages over and over again which is what Hoot suite does a good job of allowing you to do. Number 4 use small samples to test the text and images used in your ads this is good because if you use a small audience and get feedback on several ads then your able to select which one to run with a bigger audience. Number 5 is understand how ads are sold in different networks this is key in knowing who's looking and if its a benefit to be paying or not.. Lastly number 6 is is to design ads with mobile in mind so that the user can access it on their mobile devices.

https://blog.hootsuite.com/social-media-advertising/

Week 11- What Color is Your Parachute

So we created a flower diagram with the seven petals but now your still confused well you have to start by figuring out what career or jobs the flower points you towards. Richard Bolle in chapter 9 starts by suggesting selecting your favorite from each petal knowledge's and skills and then show them to friends and family to see what kind of jobs they come up with based on what you give them. Then jot down everything they said then take that into consideration.


Second this chapter suggests trying on jobs before pursuing them. Start by thinking of these questions when asking people in the career or job that may interest you. "How did you get into this work?", "What do you like most about it?", "What do you like least about it?", And, "Where else could I find people who do this kind of work?"


Third, once you have narrowed it down then you need to find the organizations that have those jobs. This includes places that employ part-time, full-time, temporary workers, one project at a time, volunteers, startups, non-profit.

Fourth, find names of places that may interest you. Bolles says "successful job-hunt you should choose places based on your interest in them, and not wait for them to open up for vacancy".(Bolles.2018). This shows that your eager and then it also allows for keeping your options open.


Fifth this is key which is learning about the place before approaching them or looking for a job. Do research on the organization about what kind of work they do,style of working, and goals they are trying to achieve.

Last note it's all about how you interact with people and who you know. Bolles states " research has revealed that in general the more of a social life you have, the more people you know, the more time spend with people outside of work, the more likely you are to find a job"(Bolles.2018.).
Don't be afraid to go out and have fun and met people you never know what will come of it.

Bolles, Richard N."Chapter 9: You get to choose where you work". What Color is Your Parachute,  18th ed. Ten Speed Press, 2018, pp.199-215.

Week 10- What Color is Your Parachute

Chapter 8 is self-inventory Part 2 Richard Bolles talks about the flower exercise which includes seven petals and the center. The petals consist of people, workplace, skills, purpose, knowledge's, salary, and geography. Now lets talk about each petal individual.

1. You and People: This is describing who you are based on the kinds of people you can work with or help.

2. You and a Workplace: This is terms of your favorite workplace, or working conditions, indoors, outdoors, small or large.

3. You and Skills: Describe who you are in what you can do and your favorite transferable skills.

4. You and Your Purpose of Life: This is describing your goals or sense of mission in life.

5. You and the Knowledge You already have: By describing what you already know and what your interests.

6. You and Salary/ Responsibility: Preferred salary and level of responsibility, whether working by yourself, or with a team member.

7. You and Geography: Preferred surroundings such as warm/cold, north/south, mountains/coast, urban/suburban.

Bolles then walks us through each petal and then shows an example of Rich Feller Flower diagram. Rich Fuller learned from my flower the importance of "Being good at what matters to oneself and its relationship to opportunity. Personal clarity and responsibility for designing "possible selves""(Bolles.2018). This is very important to understand yes the employer decides on hiring you but you can help them with their decision by understanding who you and what you want and what you can bring to the table.

Bolles, Richard N. "Chapter 8: Self-Inventory Part 2". What Color is Your Parachute",  18th ed. Ten Speed Press, 2018, pp. 125-197.

Week 10 10/31- Ad Campaign

In class on 10/31 we learned how to set up a Facebook Ad Campaign for our Facebook page. Right now my Facebook page is just to post my blogs on for this class but it will eventually be used in the future for my business.

The ad that I created was to get more engagement on my Facebook page. So what I did was went into my personal Facebook logged in and then went into create ad. Once I was in there I was taken to a page asking me what my objective for my ad was whether brand awareness or reach.

Then once you select awareness and engagement it allows you to customize your audience whether you want a certain age group, location of people, etc.  Then after you customized your audience it allows you to then budget and schedule your ad. For the class we just used a budget of $25.00 and scheduled it for a week prior to making the ad. Then once you have created your ad it gives you the option to make it active or keep it inactive til your ready to release it.




Ad Campaign is very important and helpful to get your Facebook Page out there and allow other people the chance to see it. Below is my ad campaign I have choose to not active it at this time.

Week 9- What Color is Your Parachute

 Chapter 7: Self Inventory, Part 1 talks about why knowing who you are and what you can do is key to helping you get a job. Richard Bolles has seven answers to why this works so well. 1. By doing this homework on yourself, you learn to describe yourself in at least six different ways, and therefor you can approach multiple job-markets. 2. By doing this homework on yourself, you can describe in detail exactly what you are looking for. 3. By ending up with a picture of a job that would really excite you, and not just any old job,you will inevitably pour much more time, energy, and determination into your job- search. 4. By doing this homework, you will no longer have to wait to approach companies until they say they have a vacancy. 5. When you are facing, let us say, nineteen other competitors for the job you want- equally experienced, equally skilled- you will stand out above them all,because you an accurately describe to employers exactly what is unique about you, and what you bring to the table that others do not. 6. If you are contemplating a career-change, maybe- after you inventory yourself- you will see definitely what new career or direction you want for your life. 7. Unemployment is an interruption, in most of our lives. And interruptions are opportunities, to pause, to think, to asses where we really want to go with our lives.


Now that we got those out of the way in order to do a self-inventory there's some things that need to be taken into account. First one has to mentally prepare. Preparing is thinking back to the past of previous jobs and what your skills are. Bolle says instead of saying "I'm an accountant you must think instead I am a person who.... has had these experiences"(Bolles.2018). Then once you got that is important to write down everything about yourself and put it on one sheet of paper. After that it's important to prioritize what you want and don't want at your place of work and what skills you will be able to bring. Lastly it is important to figure out what is most important whether its salary, location, the people, the degree of skills or, degree of the job in the field.


In the end its about how you take the self-inventory and it all comes down to where you are in life and what is most important to you. What may be important for you may not be for someone else. That's why it's called the self-inventory and not the We-inventory or the Us-inventory because it's about each individual.

Bolles, Richard N."Chapter 7: Self-Inventory Part 1" What Color is Your Parachute, 18th ed, Ten Speed Press, 2018, pp. 111-123.

Week 8- What Color is Your Parachute

We have all been there searching for a job, thinking that it will never happen. In Richard N. Bolles Chapter 6: What do when Your Job-Hunt Just isn't working starts by mentions three rules of discouraged job hunters 1. Never Give Up 2. Never Give Up 3. Never Give up. This is so accurate because anyone whether it's looking for a job or a date or whatever if it doesn't happen after a certain amount time people get discouraged but they can't give up.

In this book Richard Bolles mentions to approaches the first one is the Traditional Approach which we all known by approaching the companies and just wait but when that doesn't work there is another approach called the Parachute Approach. This approach is all about you and figuring out who you are then finding companies that match you. In the book Bolles has  table of each approach for the Parachute approach one isn't just looking for a job they are looking for a "dream job". Also in this approach your trying to figure out Do I want them? as well as do they want me?


Throughout the rest of the chapter Bolles talks about the Eleven Best and Worst Traditional approaches to Looking for a Job. One of the worse is posting or mailing out your resume to employers. Bolles states "The success rate of resumes is clearly no more than 7%. One study suggested that only 1 out of 1,470 resumes actually resulted in a job. Also posting your resume on the Internet makes it open game for anyone besides just employers. One of the best that is very common today is Asking for job-leads. This method works 33% of the time. This method is asking people close to you or around the community on social media networks if a company is looking for the talent and background that you have. Now these are just a few of the worse and the best approaches for looking for a job but these were the two that stood out the most.



Overall this chapter is to help job-hunters to not give up on the job hunt and to try an approach that maybe focus more on who they are and understand that the perfect resume isn't a complete guarantee of a job.

Bolles, Richard N. "Chapter 6: What to do when your job-hunt Just isn't Working." What Color is Your Parachute,  18th ed, Ten Speed Press. 2018, pp. 99-109

Week 9- Digital Marketing/ eCommerce

Digital Marketing is a new way to do marketing. It allows consumers and buyers to just go on to companies website and buy the products that they want and have it shipped to their house. There are many companies that are incorporating the digital marketing. Amazon is the service that provide these eCommerce companies with the opportunity to sell their products digital. Amazon is online shopping that customers can go to buy electronics, books, computers, etc. An eCommerce company such as  Zing Safety Products noticed a need for industrial safety products ranging from signs to locks and safety supplies. They teamed up with Amazon which is well known to get their products out there. So all a consumer has to do is such Zing Green Products in an Amazon search and their products come up for one to order. This is a great use of digital marketing by using a well-known company to get your company and products out there.


The next digital marketing company is Sage Tree who acts as the mediator so to speak. Sage Tree helps company's that are mostly eCommerce to drive their sales and to increase engagement and conversations that will help in the purchasing process. According to Sage Tree website "eCommerce in 2017 is forecasted  to grow 16% to 462 billion dollars as a channel, but many retailers are growing their categories by greater than 100%. By 2021, online retail is expected to grow to 789 billion"(sagetreellc.com). This is huge because so many people are shopping online and it's often a drawback when a company/ business doesn't offer an online option.Sage Tree helps those companies that are trying to get on the online retail wagon but are struggling a bit. That's where digital marketing comes into play a role for these online retailers.



The way in how a company markets it's products is direct reflection on how well the company will do. Digital Marketing is making it's way because of all the online shopping that is available now. Amazon does a very good job of marketing it's products and giving the customer the right deal and the most affordable deal. Zing Green Products is doing well as well by putting their products on to the Amazon site but also having their own online shopping site as well. That way customers can go to both to find what their looking for or if amazon isn't carrying it they know the company site itself is. Lastly Sage Tree LLC is to create a way for companies to get help on their online companies and be able to be where amazon is today.