We often wonder if all the advertisements that we see when were on any social media site whether it's Facebook, Instagram, or even Snap chat actually making money and how they are able to keep up with there advertisements. In chapter 1 of the Intro to Social Media book talks about how Google creates a tool called Ad words so that every time someone does a Google search for something an Ad link pops up and it notifies Google to keep track of all the clicks that specific Ad gets. Not sure exactly what the name is for Facebook, Instagram, and Snap chat but it's along the same lines of when you go to look at someones page on Facebook you will see an Ad for something it's just Facebook way of getting users to click on the Ad.
The image above shows a perfect example of what the Google Ad Words does. This is a very good way for Google to test if users are actually clicking on the Ad or not. Even if the user doesn't actually take advantage of what the ad is offering by clicking on the ad is helping to boost the traffic flow of a website and sales of the website as well.
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